The base of most formulations, in skincare water acts as a solvent that allows other ingredients to dissolve and work effectively.

A chelating agent that binds to metal ions in a formula to prevent them from destabilising the product, helping to maintain efficacy and shelf life.

A mild, plant-derived surfactant most commonly sourced from coconut that effectively but gently cleanses the skin. 

A gentle surfactant derived from coconut that functions as a mild co-cleansing agent, helping to boost lather without the risk of skin sensitisation.

A mild, plant-derived surfactant that gently cleanses the skin by removing impurities without disrupting the skin's natural moisture balance.

A mild, coconut-derived surfactant that gently cleanses the skin, helping to remove impurities without stripping the skin of its natural moisture.

A mild, plant-derived surfactant that provides gentle cleansing and soft lather, helping to effectively remove impurities without stripping the skin. 

A fatty alcohol that acts as an emollient and emulsifier, helping to stabilise formulas and give them a smooth, creamy texture while softening the skin.

A lightweight emollient derived from coconut oil that gives formulas a silky, non-greasy feel while helping to condition and soften the skin.

A silicone-based emollient that creates an air-permeable, protective layer on the skin that reduces moisture loss without any greasy residue.

A lightweight, non-greasy plant oil rich in linoleic acid and vitamin E that helps to nourish and soften the skin while supporting its natural moisture barrier.

A lightweight, plant-derived emollient that gives formulas a smooth, silky texture, helping to improve the feel of a product on the skin.

A lightweight synthetic emollient that gives formulas a clean, non-greasy finish, helping to improve spreadability and skin feel.

A stable, plant-derived form of squalene, a lipid naturally found in the skin, that provides lightweight hydration and a silky, non-greasy feel while helping to seal moisture in.

An emulsifying ingredient that helps oil and water-based components blend together seamlessly, aiding formula stability.

An emulsifying ingredient that helps to stabilise formulas and create a uniform, pleasant texture across the product.

A skin-identical phospholipid that acts as an emollient and emulsifier, helping to replenish the skin and support a healthy, well-functioning moisture barrier.

An emulsifier derived from sorbitol and oleic acid that helps to blend oil and water-based ingredients together, ensuring a stable and uniform formula.

A naturally occurring compound that acts as a gentle humectant, helping to draw moisture into the skin and keep it feeling soft, comfortable, and hydrated.

A lightweight humectant that helps keep skin moisturised and hydrated, while also aiding the absorption of other ingredients in the formula.

A humectant naturally found in the skin that draws moisture in and helps to maintain hydration while supporting the skin's natural moisture barrier.

A plant-derived humectant and solvent that helps to keep the skin hydrated while improving the texture and feel of a formula.

A humectant and solvent that helps to draw moisture into the skin and improve the absorption and stability of other ingredients within a formula.

A plant-derived carbohydrate complex that acts as a powerful humectant, binding moisture to the skin for long-lasting hydration.

A lightweight, nutrient-rich plant oil derived from the marula fruit that is high in oleic acid and antioxidants, helping to deeply nourish and soften skin.

The sodium salt form of hyaluronic acid, a substance naturally found in the skin that attracts and holds moisture, helping to plump, hydrate and smooth skin.

A naturally derived AHA used primarily to adjust the pH of a formula, ensuring other ingredients work effectively and safely on the skin.

A salt of citric acid used primarily as a pH adjuster and buffering agent, helping to keep a formula stable and at an optimal pH level for skin compatibility.

A gentle synthetic ingredient that functions as both a preservative and a solvent, helping to maintain the stability and shelf life of a formula while supporting a lightweight skin feel.

A naturally derived emollient and mild preservative booster sourced from vegetable glycerin and caprylic acid, to condition skin and boost formula stability.

A naturally occurring aromatic compound found in raspberries, used in formulas for its stabilising properties which boost preservative efficacy.

A naturally derived preservative obtained from anise that helps to maintain the safety and stability of a formula.

A widely used preservative that helps to protect formulas from microbial contamination, maintaining the safety and integrity of the product.

A naturally derived preservative and pH adjuster that helps to maintain the stability and safety of a formula, often used alongside other gentle preservative systems.

A plant-derived extract renowned for its soothing and hydrating properties, helping to calm the skin and replenish moisture.

An oil derived from oat kernels with antioxidant and skin-soothing properties, as well as emollient benefits that help soften and nourish the skin.

An extract of the white birch tree rich in amino acids and trace minerals which support the skin barrier by hydrating and soothing the skin.

A botanical extract derived from the marigold flower, known for its calming and anti-inflammatory properties that help to soothe sensitive skin.

A potent antioxidant-rich extract that helps to protect the skin from environmental stressors while soothing and supporting overall skin health.

A fatty acid derived from palm kernel or coconut oil that functions as a lightweight emollient, leaving skin feeling smooth and nourished.

A plant-based extract with potent antioxidant properties and a rich source of amino acids, known to support the skin's natural moisture barrier.

A ceramide naturally found in the skin that helps to strengthen the skin's natural moisture barrier, keeping skin supple, hydrated, and resilient.

A hydrating and soothing botanical extract that helps to calm and refresh the skin, making it particularly beneficial for sensitive or irritated skin.

An amino acid naturally found in the skin that helps to attract and retain moisture, supporting overall skin comfort and resilience.

A plant-derived conditioning agent sourced from guar beans that helps to smooth and soften skin while improving formula texture.

A conditioning ingredient derived from jojoba that helps to smooth and soften the skin, improving texture while providing lightweight hydration.

A postbiotic derived from beneficial Lactobacillus bacteria that helps to support the skin's microbiome, strengthen the skin barrier, and calm redness.

A postbiotic derived from Lactobacillus bacteria that helps to balance the skin's microbiome while promoting hydration, resilience, and skin radiance.

A highly versatile form of vitamin B3 that helps to strengthen the skin's moisture barrier, reduce redness and support overall skin resilience.

A ferment-derived water from rice renowned in Asian skincare traditions for its brightening and hydrating properties, helping to support a healthy, radiant complexion.

AKA pro-vitamin B5, a precursor to pantothenic acid that is naturally found in all living cells, drawing moisture into the skin to support its natural repair processes.

A lightweight humectant and solvent that helps to keep the skin hydrated and comfortable while also enhancing the performance of other ingredients.

A yeast-derived ferment rich in amino acids, beta-glucans, and antioxidants that helps to nourish the skin and protect against environmental stressors.

The natural form of vitamin E, a well-established antioxidant that helps to protect the skin from free radical damage while supporting the skin's natural moisture barrier.

A synthetic polymer used to give formulas their texture and consistency, helping to create smooth, stable products that spread easily.

A synthetic polymer that improves texture and spreadability while contributing to a comfortable, non-sticky finish on the skin.

A synthetic polymer that functions as a texture-enhancing and stabilising agent, helping to give formulas a smooth, gel-like consistency which aids spreadability.

A naturally derived polysaccharide used to thicken and stabilise formulas, helping to create a smooth, consistent texture with good spreadability.