Face Values products in a blue bag on a tiled floor

ABOUT US

Between social media, viral products and misinformation, skincare has never been more confusing. Face Values was created to clear things up, choosing honest results over empty promises and realistic expectations over perfection.

Our clinically tested formulas are made for young skin, supporting a healthy, resilient complexion through an effective routine you can and want to stick with. Because we believe skincare should be a positive experience, helping you feel good in your skin and in yourself.

Skincare that goes beyond the surface.

Our Story

Two polaroid photos of Face Values founder Emily in the studio beside a desk of Face Values products

Growing up, I wasn’t obsessed with beauty. My friends and I experimented here and there, but our idea of a facial was a homemade mask made from whatever we found in the pantry. Zero stars. Do not recommend.

My love for it came later, when, fresh out of high school, I landed a job in beauty retail. My skincare routine began to bookend my days and, in times of poor mental health, it was a small win I could always count on.

So when my nieces started showing an interest, I was excited to pass on what I’d learnt, hoping to spare them the fate of every millennial gifted an apricot scrub in the mid 2000s.

But the internet got there first, flooding their feeds with ageing prevention, poreless skin and harsh actives. I worried about their skin, but I worried even more about their sense of self and the lasting impact those messages could have.

I wanted them to understand their skin, know how to care for it, and move through adolescence and early adulthood without shame or insecurity around their appearance.

Yet no brands were approaching skincare this way. Age-appropriate products felt gimmicky and were laced with sickly-sweet fragrance, while the next step up felt clinical, treating their skin as a problem to be fixed.

Their interest in skincare wasn’t the issue. The culture around it was.

Face Values is my answer.

Emily :)

OUR ETHOS

Two photos side by side of a model smiling with her fingertips pressed to her cheeks

OUR ETHOS

Every Face Values formula is independently clinically tested and suitable for all skin types, including sensitive skin, so you can use them with confidence.

Our Impact

Face Values is a proud supporter of The Embrace Collective, a health promotion charity led by 2023 Australian of the Year Taryn Brumfitt and international body image expert Dr Zali Yager. 

The Embrace Collective envisions a world where people are empowered to thrive, free from pressure, judgment and shame about their appearance.

Through their evidence-based programs and resources, they teach body appreciation to young people and support the adults around them to build a culture of kindness and body inclusion in all the places where young people live, learn and play.

1% of every Face Values purchase goes to The Embrace Collective. See Section 8 of our Terms of Service for more details. 

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